Bill Rom founded Canoe Country Outfitters in Ely, Minnesota, in 1946 and served as an outfitter for Quetico Provincial Park, the Superior National Forest and what we know now as the Boundary Waters Canoe Area Wilderness. At the time, it was often called the largest canoe outfitter in the world. A 1976 New York Times article crowned Bill Rom the “canoe king,” and his fleet of 600 rental canoes served generations of visitors.
Growing up in and around Canoe Country Outfitters, his daughter Becky became an explorer and defender of the wilderness in her own right. And it led her to her current role as our national campaign chair. When asked why she fights tirelessly for this quiet and beautiful place, Becky said this to the Great Old Broads for Wilderness: “I have a good support network. And, I do this for me, my dad, and Sig Olson—I feel an obligation to carry on their work.” Click here to learn more about Becky.
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Bill Rom- The Early Days of Canoe Country Outfitters (1940's)